Acquisition 002

Why Does Every Café Look Like It Knows About Seed Funding?

A cappuccino and folded cream card on a café’s marble table
Acquisition 002 Photographic plate

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Classification
Commercial Aesthetics
Collection
Modern Absurdities

At some point, coffee shops stopped looking like places where people drink coffee and started resembling the headquarters of extremely calm technology companies.

There are sculptural chairs, strategically distressed walls, carefully positioned plants, and lighting designed to make an oat milk latte appear professionally accomplished.

The furniture looks uncomfortable in a very expensive way.

The menu has fewer words than the brand manifesto.

Somewhere, a ceramic cup is being described as an experience.